![]() Let’s talk through an example of when a landing page can be especially effective. ![]() Quick tip: Want an easy way to add a form to your landing page? HubSpot’s free form builder tool can help you fill your CRM with leads from your website. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry. The goal of these pages is to generate leads while you pull prospects further into the customer funnel. A landing page offers a prospective customer a resource, such as an ebook or webinar signup, in exchange for their basic contact information.
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